Dig

company on 2 shows · 17 statements across 2 episodes · said 52 times in 5 episodes since 2019

the Pitch 35 How I Built This 17

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the Pitch 35How I Built This 17

2025 35 mentions in 3 episodes 12 per episode
2020 8 mentions in 1 episode
2019 9 mentions in 1 episode

every mention on every show, scene by scene, with the transcript →

17 statements about Dig, every show

THE PITCH Assertion Not checkable as stated
Isaacson: Dig reaches 80k downloads and 25k monthly active users
“In the past few months, we've seen 80,000 total downloads and 25,000 monthly active users looking for love on Dig.”
Leigh Isaacson Mar 3, 2025 ▶ 2:42 #68 Dogs & Dating: A Match Made in Heaven?
THE PITCH Disclosure
Isaacson: Dig is raising $1.5 million to scale
“We're raising 1.5 million dollars to scale and help people find someone they really dig.”
Leigh Isaacson Mar 3, 2025 ▶ 2:51 #68 Dogs & Dating: A Match Made in Heaven?
THE PITCH Assertion Partly supported
Isaacson: Dating app industry to reach $12B by end of next year
“In 2016, it was a three billion dollar industry. By the end of next year is expected to be a twelve billion dollar industry.”
Leigh Isaacson Mar 3, 2025 ▶ 4:55 #68 Dogs & Dating: A Match Made in Heaven?
THE PITCH Disclosure
Isaacson: Dig achieves $1.40 blended CAC and $0.50 lowest CPI
“Our blended cost of user acquisition is a dollar 40 cents. Our lowest campaign is down to 50 cents cost per install.”
Leigh Isaacson Mar 3, 2025 ▶ 6:16 #68 Dogs & Dating: A Match Made in Heaven?
THE PITCH Disclosure
Isaacson: Dig's user base is approximately 70% women
“We have about 70% women on our dating app.”
Leigh Isaacson Mar 3, 2025 ▶ 6:31 #68 Dogs & Dating: A Match Made in Heaven?
THE PITCH Assertion Supported
Isaacson: 10% of dating app users select paid subscription tiers
“So dating apps today, according to industry data, you're seeing about 10% of users choosing to do one of the paid options between the two 99 and 34 dollars a month.”
Leigh Isaacson Mar 3, 2025 ▶ 7:34 #68 Dogs & Dating: A Match Made in Heaven?
THE PITCH Disclosure
Isaacson: Dig generated approximately $15,000 in total revenue this year
“So total this year has been about 15,000 dollars.”
Leigh Isaacson Mar 3, 2025 ▶ 8:08 #68 Dogs & Dating: A Match Made in Heaven?
THE PITCH Assertion Not checkable as stated
Isaacson: Badoo founder launched $100M initiative to acquire niche dating apps
“So for example, the billionaire founder of Badu reached out to us just two weeks ago. They're starting a one hundred million dollar initiative to find niche dating apps and bring them into the fold.”
Leigh Isaacson Mar 3, 2025 ▶ 8:47 #68 Dogs & Dating: A Match Made in Heaven?
THE PITCH Assertion Not checkable as stated
Isaacson: Dig has $350,000 soft-circled for seed round
“We have been pitching and we have about 350,000 dollars soft circled.”
Leigh Isaacson Mar 3, 2025 ▶ 14:41 #68 Dogs & Dating: A Match Made in Heaven?
THE PITCH Disclosure
Hudson commits $10,000 check to dating startup Dig
“So I'm in for 10,000.”
Charles Hudson Mar 3, 2025 ▶ 14:50 #68 Dogs & Dating: A Match Made in Heaven?
THE PITCH Prediction Not checkable as stated
Hyatt: Dig is likely to be acquired quickly at modest price
“I think it's likely that you're going to get acquired, and the number's not going to be that high, but it's going to change your life, and I think it's going to be a lot of money for you, but I'd rather have a better multiple, because I think you're going to g…”
Michael Hyatt Mar 3, 2025 ▶ 19:01 #68 Dogs & Dating: A Match Made in Heaven?
THE PITCH Disclosure
Hudson: Precursor Ventures typically writes $250,000 initial checks
“I just didn't feel like our normal full-size, two 50 K check was the right one in this case.”
Charles Hudson Mar 3, 2025 ▶ 20:21 #68 Dogs & Dating: A Match Made in Heaven?
THE PITCH Opinion
Hudson: Dig will not become a gigantic company
“I don't see this becoming a gigantic company.”
Charles Hudson Mar 3, 2025 ▶ 20:28 #68 Dogs & Dating: A Match Made in Heaven?
THE PITCH Assertion Not checkable as stated
Dig CEO: 60,000 people have used dog dating app Dig
“So far, 60,000 people have turned to Dig to find love.”
Leigh Isaacson Mar 3, 2025 ▶ 5:34 #67 Call-in Pitch Competition
THE PITCH Disclosure
Dig CEO: Startup raised $410k and is seeking $350k
“We've raised 410,000 dollars, and now we're seeking 350,000 dollars.”
Leigh Isaacson Mar 3, 2025 ▶ 6:16 #67 Call-in Pitch Competition
THE PITCH Assertion Partly supported
Lee Isaacson: Match Group owns 49 dating apps and actively acquires others
“So if you look at Match Corporation, for example, they own 49 different dating apps, and so in terms of exit possibilities, places like Match Group, the Meet Group is another one. There are these large corporations looking to not just incubate their own dating…”
Leigh Isaacson Mar 3, 2025 ▶ 17:42 #67 Call-in Pitch Competition
THE PITCH Assertion Partly supported
Isaacson: Average dating app user uses three to four apps simultaneously
“You've got your average dating app user using three or four dating apps at a time. People are used to kind of having their main dating apps that they could swipe all day if they want to, and then dating apps that really cut to the chase in addition, kind of in…”
Leigh Isaacson Mar 3, 2025 ▶ 19:26 #67 Call-in Pitch Competition

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