Assertion Not checkable as stated
Isaacson: Badoo founder launched $100M initiative to acquire niche dating apps
“So for example, the billionaire founder of Badu reached out to us just two weeks ago. They're starting a one hundred million dollar initiative to find niche dating apps and bring them into the fold.”
Assertion Partly supported
Isaacson: Dating app industry to reach $12B by end of next year
“In 2016, it was a three billion dollar industry. By the end of next year is expected to be a twelve billion dollar industry.”
Assertion Partly supported
Isaacson: Average dating app user uses three to four apps simultaneously
“You've got your average dating app user using three or four dating apps at a time. People are used to kind of having their main dating apps that they could swipe all day if they want to, and then dating apps that really cut to the chase in addition, kind of in…”
Assertion Not checkable as stated
Isaacson: Dig reaches 80k downloads and 25k monthly active users
“In the past few months, we've seen 80,000 total downloads and 25,000 monthly active users looking for love on Dig.”
Disclosure
Isaacson: Dig is raising $1.5 million to scale
“We're raising 1.5 million dollars to scale and help people find someone they really dig.”
Assertion Partly supported
Isaacson: Average user spends up to 10 hours weekly across 3-4 dating apps
“Your average dating app user uses three or four dating apps at a time for up to 10 hours a week on average.”
Disclosure
Isaacson: Dig achieves $1.40 blended CAC and $0.50 lowest CPI
“Our blended cost of user acquisition is a dollar 40 cents. Our lowest campaign is down to 50 cents cost per install.”
Disclosure
Isaacson: Dig's user base is approximately 70% women
“We have about 70% women on our dating app.”
Assertion Supported
Isaacson: 10% of dating app users select paid subscription tiers
“So dating apps today, according to industry data, you're seeing about 10% of users choosing to do one of the paid options between the two 99 and 34 dollars a month.”
Assertion Not checkable as stated
Isaacson: Dig has $350,000 soft-circled for seed round
“We have been pitching and we have about 350,000 dollars soft circled.”
Assertion Partly supported
Lee Isaacson: Match Group owns 49 dating apps and actively acquires others
“So if you look at Match Corporation, for example, they own 49 different dating apps, and so in terms of exit possibilities, places like Match Group, the Meet Group is another one. There are these large corporations looking to not just incubate their own dating…”
Disclosure
Isaacson: Dig generated approximately $15,000 in total revenue this year
“So total this year has been about 15,000 dollars.”
Assertion Not checkable as stated
Dig CEO: 60,000 people have used dog dating app Dig
“So far, 60,000 people have turned to Dig to find love.”
Assertion Supported
Isaacson: 55% of single US adults are pet owners
“55% of single adults in the U.S. Are pet owners with dogs leading the way.”
Disclosure
Dig CEO: Startup raised $410k and is seeking $350k
“We've raised 410,000 dollars, and now we're seeking 350,000 dollars.”
