“In the past few months, we've seen 80,000 total downloads and 25,000 monthly active users looking for love on Dig.”
quote is from the automated transcript, cleaned for reading:
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More from Leigh Isaacson
AssertionNot checkable as stated
Isaacson: Badoo founder launched $100M initiative to acquire niche dating apps
“So for example, the billionaire founder of Badu reached out to us just two weeks ago. They're starting a one hundred million dollar initiative to find niche dating apps and bring them into the fold.”
Leigh IsaacsonMar 3, 2025▶ 8:47#68 Dogs & Dating: A Match Made in Heaven?
AssertionPartly supported
Isaacson: Dating app industry to reach $12B by end of next year
“In 2016, it was a three billion dollar industry. By the end of next year is expected to be a twelve billion dollar industry.”
Leigh IsaacsonMar 3, 2025▶ 4:55#68 Dogs & Dating: A Match Made in Heaven?
AssertionPartly supported
Isaacson: Average dating app user uses three to four apps simultaneously
“You've got your average dating app user using three or four dating apps at a time. People are used to kind of having their main dating apps that they could swipe all day if they want to, and then dating apps that really cut to the chase in addition, kind of in…”
“We're raising 1.5 million dollars to scale and help people find someone they really dig.”
Leigh IsaacsonMar 3, 2025▶ 2:51#68 Dogs & Dating: A Match Made in Heaven?
AssertionPartly supported
Isaacson: Average user spends up to 10 hours weekly across 3-4 dating apps
“Your average dating app user uses three or four dating apps at a time for up to 10 hours a week on average.”
Leigh IsaacsonMar 3, 2025▶ 5:54#68 Dogs & Dating: A Match Made in Heaven?
Disclosure
Isaacson: Dig achieves $1.40 blended CAC and $0.50 lowest CPI
“Our blended cost of user acquisition is a dollar 40 cents. Our lowest campaign is down to 50 cents cost per install.”
Leigh IsaacsonMar 3, 2025▶ 6:16#68 Dogs & Dating: A Match Made in Heaven?
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