Assertion Partly supported AI assessment confidence: 85% certainty 4/5 debate potential 1/5

Isaacson: Average user spends up to 10 hours weekly across 3-4 dating apps

Leigh Isaacson · #68 Dogs & Dating: A Match Made in Heaven? · Mar 3, 2025 · at 5:54

Leigh Isaacson, founder of Dig, explains dating app user behavior and multi-apping habits during a pitch on The Pitch.

0:00 / 0:06exact quote · 6.4s

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“Your average dating app user uses three or four dating apps at a time for up to 10 hours a week on average.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

The claim, plainly

The average dating app user uses three or four dating apps simultaneously for up to 10 hours per week.

a quote alone can be ambiguous, so this restates it with the references and context of the conversation around it resolved. AI-written; the tape below the player is the source.

Assessment

The claim bundles two assertions regarding average dating app user behavior: simultaneous app usage (3 to 4 apps) and time spent (up to 10 hours per week). The time component is well-supported by industry data, with Badoo finding users spending approximately 10 hours per week and Business of Apps 2026 benchmarks showing active users averaging ~9.3 hours per week (80 minutes/day) in 2024. However, the claim overstates the average number of simultaneous apps: industry aggregate benchmarks place active daters at an average of 2.7 apps, while survey data from Healthy Framework (March 2022) found 2 apps to be the most common norm (44.44%), with only 30.9% using 3 or more apps simultaneously.

Business of Apps (May 2026 update) reported active dating app users spent an average of 80 minutes per day (~9.3 hours per week) in 2024.
Badoo survey data showed young adult users spent approximately 10 hours per week on dating apps.
May 2026 industry aggregate benchmarks found active daters juggle an average of 2.7 dating apps simultaneously, rather than 3 to 4.
Healthy Framework survey (March 2022) found 44.4% of users use 2 dating apps simultaneously, while only 30.9% use 3 or more.

Checked against

[1] healthyframework.com [2] healthyframework.com [3] healthyframework.com [4] healthyframework.com [5] shaneco.com [6] wewillmeet.online [7] independent.co.uk [8] forbes.com

dating app user average hours per week 10 hours 3 to 4 apps survey "dating apps simultaneously" survey study average number dating app usage statistics simultaneous apps hours per week "How Many Online Dating Apps Do People Use at One Time" "Healthy Framework" average number of dating apps used simultaneously survey study hours per week

assessed as of 2026-09-03

This assessment is an AI reading of a public statement, made against the cited references with the confidence shown. It can be wrong. The quote, the tape and the references are all on this page; if something is off, use report an error below. full disclaimer →

Mentioned

dating app users

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More from Leigh Isaacson

Assertion Not checkable as stated

Isaacson: Badoo founder launched $100M initiative to acquire niche dating apps

“So for example, the billionaire founder of Badu reached out to us just two weeks ago. They're starting a one hundred million dollar initiative to find niche dating apps and bring them into the fold.”

Leigh Isaacson Mar 3, 2025 ▶ 8:47 #68 Dogs & Dating: A Match Made in Heaven?

Assertion Partly supported

Isaacson: Dating app industry to reach $12B by end of next year

“In 2016, it was a three billion dollar industry. By the end of next year is expected to be a twelve billion dollar industry.”

Leigh Isaacson Mar 3, 2025 ▶ 4:55 #68 Dogs & Dating: A Match Made in Heaven?

Assertion Partly supported

Isaacson: Average dating app user uses three to four apps simultaneously

“You've got your average dating app user using three or four dating apps at a time. People are used to kind of having their main dating apps that they could swipe all day if they want to, and then dating apps that really cut to the chase in addition, kind of in…”

Leigh Isaacson Mar 3, 2025 ▶ 19:26 #67 Call-in Pitch Competition

Assertion Not checkable as stated

Isaacson: Dig reaches 80k downloads and 25k monthly active users

“In the past few months, we've seen 80,000 total downloads and 25,000 monthly active users looking for love on Dig.”

Leigh Isaacson Mar 3, 2025 ▶ 2:42 #68 Dogs & Dating: A Match Made in Heaven?

Disclosure

Isaacson: Dig is raising $1.5 million to scale

“We're raising 1.5 million dollars to scale and help people find someone they really dig.”

Leigh Isaacson Mar 3, 2025 ▶ 2:51 #68 Dogs & Dating: A Match Made in Heaven?

Disclosure

Isaacson: Dig achieves $1.40 blended CAC and $0.50 lowest CPI

“Our blended cost of user acquisition is a dollar 40 cents. Our lowest campaign is down to 50 cents cost per install.”

Leigh Isaacson Mar 3, 2025 ▶ 6:16 #68 Dogs & Dating: A Match Made in Heaven?

Isaacson: Average user spends up to 10 hours weekly across 3-4 dating apps

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