Customer Marketing
topic on 1 show · 6 statements across 5 episodes
6 statements about Customer Marketing, every show
Lemkin: Top Scale CMOs Spend 10% to 20% on Customer Marketing
“Now, if you talk to some of the best CMOs at scale, right, and I've asked them many times over the years, they'll typically tell you, 15%, 10%, usually not more than 20% because of the pressures to deliver for sales, but they're spending double digits of their…”
Mann: Monday.com still conducts almost no dedicated customer marketing
“We're not doing it almost at all right now. It's like a huge place for us to grow into”
Nazlioglu: Shared experiences outperform physical corporate gifts in B2B customer marketing
“So I think, ah, the outside of the, taking the gifts outside of the box and creating those experiences is really gonna be the future of customer marketing. It's all about relationships. Even if you send them a frickin' scooter, it's not gonna buy you that rela…”
Robertson: Prioritize customer onboarding and education before building advocacy programs
“A lot of businesses will come in and a customer marketer and say, we need advocacy. We need a community. We need X, Y, and Z. You need great onboarding. You need great content that educates your customers, and you need to think about campaigns in the same way …”
Robertson: Customer marketing lacks the established playbooks of demand generation
“And the reason is, is that there actually is no playbook. There's not a lot of information out there on what is customer marketing? How do you work on that? How do you create the right KPIs? What should your team look like? If you look at marketing in general,…”