Disclosure certainty 4/5 debate potential 3/5

Mann: Monday.com still conducts almost no dedicated customer marketing

Roy Mann · The Most Important SaaS Metrics with Monday.com Co-Founders and SaaStr Founder Jason Lemkin · Aug 3, 2023 · at 9:07

Monday.com co-founder Roy Mann discusses the company's marketing strategy with SaaStr founder Jason Lemkin.

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“We're not doing it almost at all right now. It's like a huge place for us to grow into”

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Disclosure
Mann: Monday.com uses Weekly Active Paying People to catch early churn
“I can share our metric, like our top line metric, and the one we kind of like, I think after like a few years we kind of went to that from new paying customers to WEP, weekly active paying people. so we cared, like we said, we don't want to learn about a cus…”
Roy Mann Aug 3, 2023 ▶ 28:23 The Most Important SaaS Metrics with Monday.com Co-Founders and SaaStr Founder Jason Lemkin
Disclosure
Mann: Monday.com shortened free trials to 14 days to optimize media buying
“We switched from 30 to 14. And I'll tell you why. So we'll have a shorter input cycle towards media buying.”
Roy Mann Aug 3, 2023 ▶ 31:38 The Most Important SaaS Metrics with Monday.com Co-Founders and SaaStr Founder Jason Lemkin
Disclosure
Mann: Monday.com had poor initial NRR before adding a sales team
“We didn't really have a good NRR in the beginning. Cause it was like very small customers and we kept improving the product all the time, but we looked to Iran's point. We looked at the metric and we saw where the problems were and we added the sales team. We …”
Roy Mann Aug 3, 2023 ▶ 1:02:28 The Most Important SaaS Metrics with Monday.com Co-Founders and SaaStr Founder Jason Lemkin
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