Mann: Monday.com uses Weekly Active Paying People to catch early churn
Roy Mann · The Most Important SaaS Metrics with Monday.com Co-Founders and SaaStr Founder Jason Lemkin · Aug 3, 2023 · at 28:23
Roy Mann, co-founder and co-CEO of Monday.com, explains the internal health and retention metrics used by the company.
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“I can share our metric, like our top line metric, and the one we kind of like, I think after like a few years we kind of went to that from new paying customers to WEP, weekly active paying people. so we cared, like we said, we don't want to learn about a customer problem when they turn or not. Like we don't want to see the revenue cause that's too late. We want to see them churn when they use us less. We want them to use us more and more. And we actually measure that, but it's a top line metric.”
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