Customer Data Platform

topic on 3 shows · 5 statements across 3 episodes

the Official SaaStr Podcast the MAD Podcast Big Technology

5 statements about Customer Data Platform, every show

BIG TECHNOLOGY Disclosure
Priceline Connects Customer Data Platform Directly to Generative AI Interface
“And so what we've done is we've married all that rich CDP data so that when you log into the gender of AI experience, a signal is fired that understands who you are. So in this case, you're Alex and I understand what you searched on, what you've booked in the …”
Marty Brodbeck Dec 12, 2023 ▶ 13:01 How Generative AI Is Changing Travel — With Priceline's Marty Brodbeck
MAD Insight
Argyros: A CDP is effectively BI for customer experience and campaigns
“You can think of the CDP as BI, but for customer experience, or BI for campaigns.”
Tasso Argyros Mar 2, 2023 ▶ 2:11 The Composable CDP & The CX Hub | ActionIQ Founder & CEO, Tasso Argyros
MAD Assertion Not checkable as stated
Argyros: Customer Data Platforms are absorbing end-to-end ad tech functions
“Now they've all come together, and the CDPs that declare a winner, that's taking over those functions. So now we can have an end-to-end journey, manage the end-to-end journey, from when the first time an anonymous customer visits a website, all the way to when…”
Tasso Argyros Mar 2, 2023 ▶ 19:53 The Composable CDP & The CX Hub | ActionIQ Founder & CEO, Tasso Argyros
SAASTR Assertion Not checkable as stated
90% of Treasure Data's early customer workloads came from marketing
“Based on our observation and then interview with the customer, turned out on top of our data platform, 90% of our customers were analyzing customer data, including the data coming from web and mobile and social and CRM. And even though our counterpart was a te…”
Kazuki Ohta Dec 14, 2021 ▶ 22:33 $100 Million ARR Pivot: From Platform Product to Vertical Apps With Treasure Data CEO Kazuki Ohta
SAASTR Assertion Not checkable as stated
Treasure Data shut down a $1M ARR enterprise product to pivot
“And also, we had a really good traction on the open source side, which is Fluentd, so I built the enterprise open source Fluentd product, and we also spent a lot of sales and marketing data to this product, and this line of business went from zero to one milli…”
Kazuki Ohta Dec 14, 2021 ▶ 26:18 $100 Million ARR Pivot: From Platform Product to Vertical Apps With Treasure Data CEO Kazuki Ohta

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