Priceline Connects Customer Data Platform Directly to Generative AI Interface
Marty Brodbeck · How Generative AI Is Changing Travel — With Priceline's Marty Brodbeck · Dec 12, 2023 · at 13:01
Marty Brodbeck, CTO of Priceline, explains how the company passes customer booking and search history into its generative AI chat interface.
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“And so what we've done is we've married all that rich CDP data so that when you log into the gender of AI experience, a signal is fired that understands who you are. So in this case, you're Alex and I understand what you searched on, what you've booked in the past. What are your preferences? So that as we're going through the conversation, it completely understands the background that you have as a customer based on all the intelligence we built into our data infrastructure.”
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