Credo
company on 3 shows · 21 statements across 3 episodes · said 20 times in 4 episodes since 2019
Top Founders 14 
Startups For the Rest of Us 5 
All-In 1
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Top Founders 14Startups For the Rest of Us 5All-In 1
2022 5 mentions in 2 episodes 3 per episode
2021 5 mentions in 1 episode
2019 10 mentions in 1 episode
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21 statements about Credo, every show
Credo generated $100M in 2021 agency leads with a solo marketer
“Last year in 20, 21, we generated almost a hundred million dollars in digital marketing leads. I'm the only marketing person at the business.”
Doherty: Credo revenue jumped 70% in 2020 as companies hired agencies
“And then we went to seventy-two million in twenty-twenty, because everyone fired their marketing teams, but still needed to do marketing, so they hired agencies. So we saw about a 70% lift in our revenue that year.”
Doherty: Credo grew organic visits from 1,400 to 10,000 in one year
“We went from 1400 visits a month in November 2016 to almost 10,000 visits
In October, 2017, we saw like a five, six X lift in leads in this time as well.”
Doherty: Credo's programmatic landing pages convert at 30% to 50%
“Like, we get like, 30 to 50% conversion rates on these pages because they're so, so specific and you have enough of them you're gonna get enough enough traffic.”
Doherty: Single Moz mention generated over $300,000 for Credo over five years
“This one mention alone has made my company over 300,000 dollars in the last five years. One mention alone, 300 plus thousand dollars.”
Doherty: Halving Credo's form fields increased conversions by 35%
“We reduce that down to six. This is our current form. And it's like 30, a 35% increase in conversions.”
Doherty: Putting testimonials below forms dropped conversions by 25%
“One thing that did not work for me is I put a testimonial below the form. And we saw convergence drop by 25%.”
Doherty: Automated follow-up emails recover 15% of unbooked Credo leads
“But we send them this email 10 minutes after, automatically, if they haven't converted, this stays about 15%. Of leads. About 50% of people that did not schedule. About 60% do, and then there's another 40%, and we save 15% of that 40%.”
Doherty: Automated SMS reminders reduced Credo demo no-shows by 30%
“So, here's an SMS that decreased no-shows for us, two demos, by 30%.”
Credo CEO: Company doubled revenue during pandemic with six-person team
“Credo has done well over the course of pandemic. We've about doubled revenue and we have a team of about six, kind of six core people, not everyone full-time, but working on the business every single week.”
Credo generates the majority of its revenue from monthly retainers
“Right now it's definitely the retainers. But the commission side is growing.”
Commissions let marketplaces monetize lead growth without adding more suppliers
“We necessarily need to have the commissions in there so that as a number of leads grows, we don't have to bring on more agencies to work with to send them more work. We can just keep sending the same agencies more work and make more money from it at the same t…”
Credo charges agencies monthly retainers ranging from $500 to $2,000
“They're anywhere from 500 a month to 2000 dollars a month.”
Credo directly sends ongoing client work to 15 agencies
“We have basically 15 that we directly send work to on an ongoing basis.”
Agencies have bypassed Credo's commission only once in five years
“And so, you know, if they cut us out and I've only had that happen one time in the last five years, I've been running this business.”
Credo generated $23,000 in monthly platform revenue excluding personal consulting
“Last month, total minus my consulting, we did 23,000 dollars.”
Credo makes approximately $8,000 per month from its commission revenue
“The commission side is about a third of that. So about eight grand a month, something like that.”
Half of Credo's clients seeking marketing agencies are acquired via SEO
“Most of our, these clients looking to hire an agency come through SEO. Half of them come through SEO.”
Credo ranks top three on Google for most of its listed agencies
“And I do that with the agencies and, you know, consultants on my platform as well in that they all have a public profile that's indexable. They can get reviews on there. And for most of the agencies, if you search their brand name, I rank number two or three w…”
Credo previously saw 13% monthly churn on its $100 per month tier
“So on my highest level at that time, which was three 75 a month, it was like three percent month on month. At my lowest level, which was a hundred dollars a month, it was about. 12 to 13%.”