Concept2
company on 4 shows · 14 statements across 3 episodes · said 24 times in 4 episodes since 2024
How I Built This 15 
David Senra 7 
Acquired 1 
the Pitch 1
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How I Built This 15David Senra 7Acquired 1the Pitch 1
2026 7 mentions in 1 episode
2025 2 mentions in 2 episodes 1 per episode
2024 15 mentions in 1 episode
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14 statements about Concept2, every show
Fried: The Concept2 Rower Is One of the Few Perfect Products
“The buttons you press, there's no touch screens. The thing is reliable. It always works. It's incredibly durable. It does exactly what it's supposed to do with nothing else. And I look at that and I go, that is a perfect product. One of the few perfect product…”
Allen: ROWViGOR charges about $1,400 for its hardware and subscription bundle
“For the VigorBox with the Concept-II and a year's worth of subscription, it's about 1400 dollars.”
Concept2 Co-Founders Chose Their Rural Location Before Their Business Plan
“We had a clearer vision of the place that we wanted to move to live, to do this business than we had of what the business was going to be.”
Harvard Ordered Concept2 Oars Only After Losing to Yale
“After Yale beat Harvard, We got an order from Harvard for the oars.”
Concept2 Priced Early Products Based on Future Manufacturing Costs at Scale
“We tried to price it at what we thought we could eventually make it for. So we were projecting ahead that we could, you know, eventually get to the point where it was more profitable. And, you know, we use that philosophy all the time with other products now, …”
Concept2 Built Its Most Successful Products to Serve the Founders' Needs
“Most of the products that we've worked on and been successful with are products that That we want to use ourselves, you know, and the theory is that if we, you know, like the idea of having some way to train specifically for rowing without having to get to the…”
Concept2 Sold Out Its First 50 Indoor Rowers at a Regatta
“Well, at that point, we had, we were doing our first batch, I think it was like, 50, and I think we sold most of those, if not all of them, at that Masters, yeah, Championships regatta.”
Concept2 Launched Its First Rower at $400, Undercutting $3,000 Competitors
“400 dollars. Well, these rowing machines that the colleges would use, that they couldn't really afford to have a whole bunch of them in their gym, but they maybe have one or two, they were over 3000 at that point. Maybe 3500.”
Concept2 Chose Direct Sales Over Giving Retailers 40 Percent Margins
“I mean, I think when we first started out, you know, stores or retailers were demanding very large margins, you know, they had to have a We didn't want to raise our price so that we could give them a 40% margin.”
Concept2 Runs Its Global Hardware Operation With Just 130 Employees
“A 130, which includes about 40 overseas at subsidiaries.”
Around 40 Third-Party Fitness Apps Integrate With Concept2 Monitors
“We have, like, 40 other third-party apps that connect with that monitor.”