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Concept2 Co-Founders Chose Their Rural Location Before Their Business Plan

Peter Dreissigacker · Concept2 Rowing Machines: Dick and Peter Dreissigacker · May 27, 2024 · at 19:59

Concept2 co-founder Peter Dreissigacker explains the decision to leave California in the mid-1970s and relocate their nascent design business to rural northern Vermont.

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“We had a clearer vision of the place that we wanted to move to live, to do this business than we had of what the business was going to be.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Peter Dreissigacker

Assertion Not publicly verifiable
Over 90 Percent of CrossFit Gyms Use Concept2 Rowers
“Probably, yeah, 90% or more.”
Peter Dreissigacker May 27, 2024 ▶ 46:29 Concept2 Rowing Machines: Dick and Peter Dreissigacker
Assertion Supported
Around 40 Third-Party Fitness Apps Integrate With Concept2 Monitors
“We have, like, 40 other third-party apps that connect with that monitor.”
Peter Dreissigacker May 27, 2024 ▶ 50:02 Concept2 Rowing Machines: Dick and Peter Dreissigacker
Assertion Not checkable as stated
North Face Paid the Dreissigackers 35 Cents an Hour in Backpack Royalties
“They did actually produce it for a while, and they licensed some of the components that we were getting royalties from them... We figured the royalties, when all was said, amounted to about 35 cents an hour for our work.”
Peter Dreissigacker May 27, 2024 ▶ 11:59 Concept2 Rowing Machines: Dick and Peter Dreissigacker
Disclosure
Concept2 Continues to Assemble All Its Rowing Machines in Vermont
“We assemble here, yeah.”
Peter Dreissigacker May 27, 2024 ▶ 47:14 Concept2 Rowing Machines: Dick and Peter Dreissigacker
Disclosure
Concept2 Runs Its Global Hardware Operation With Just 130 Employees
“A 130, which includes about 40 overseas at subsidiaries.”
Peter Dreissigacker May 27, 2024 ▶ 48:23 Concept2 Rowing Machines: Dick and Peter Dreissigacker
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