Concept2 Priced Early Products Based on Future Manufacturing Costs at Scale
Dick Dreissigacker · Concept2 Rowing Machines: Dick and Peter Dreissigacker · May 27, 2024 · at 27:18
Concept2 co-founder Dick Dreissigacker discusses the pricing strategy used when launching their composite rowing oars and subsequent products.
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“We tried to price it at what we thought we could eventually make it for. So we were projecting ahead that we could, you know, eventually get to the point where it was more profitable. And, you know, we use that philosophy all the time with other products now, too.”
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