Widjaja: CleverTap is preferable to Mixpanel and Amplitude for mobile tracking
“If you need an app mobile device event tracking, I usually recommend Clevertap because Mixpanel has unfortunately failed me a lot and Amplitude doesn't have the CRM components that I would need all in one space.”
Jain: CleverTap spent first 3 years building unified data layer
“What we did in the first three years of our startup life is what we build this unified data layer, this one data layer through which you can accumulate data from multiple sources. So your contact center data, your you know data that's coming from your apps, fr…”
Jain: None of CleverTap's three co-founders are marketers
“I'm not a marketer and neither are my other two founders marketers, but we were the engineers that had to stitch these products, multiple products together.”
CleverTap Reaches $45M ARR With a 120% Net Retention Rate
“Today, fast forward, like, you know, five and a half years later Clevertap is at forty five million dollars of ARR. And we run our business with extremely strong gross margin and extremely high net retention rate of 120%.”
CleverTap Hit $1.6M ARR in Year One Without Formal Contracts
“In the first year, hustle got me you know, 1.6 million dollars, right? It was, there was no method to the madness if I can use that. It was just me and a couple of other guys, and we were going all over the town, showing the product, signing up customers In a …”
CleverTap generates 65% of revenue from India and Southeast Asia
“In terms of split, I would say about 65% of revenue comes from India plus Southeast Asia. The rest of the 35% comes from the rest of the world for us.”
CleverTap Raised Two Venture Rounds With $0 ARR in 30 Months
“The first 30 months, we were building the core product. There was zero error in the company. And guess what? We raised two rounds of funding during that time. So we had some very good investors. We had Axel and Sequoia that backed us during that time.”
CleverTap Raised Series B and C Rounds 4-5 Months Apart in 2019
“In 2019, there is two rounds of capital back to back of around B and C literally four or five months apart from each other.”
Jain: A Single CleverTap Customer Sends Over Two Trillion Data Points Monthly
“One of my customers sends me over two trillion data points every month. That is just one of my customers.”
CleverTap: Top 15-20 accounts average over $150k in ACV
“So our average customer or average contract value for the top 15, 20 accounts is north of 150,000 dollars.”
CleverTap: Blended customer average is $2,500 to $3,000 per month
“About 2500 to 3000 dollars a month.”
Accel and Sequoia have co-invested in only 8 to 12 companies worldwide
“No, no, they, there are a very few I mean, there are like I don't know, eight or 10 or 12 companies in the world that they have both invested in Dropbox being one of them, Clevertabs being another one.”
Thomas: Monthly active app users average 15 to 20 events monthly
“Typically a monthly active user does, you know, 15 to 20 things 15 to 20 events a month in your app.”
CleverTap serves around 200 paying customers and 2,500 active apps
“So we have about 200 paying customers. We have about 2000 apps that are sending us live data. 2500 apps that are sending a free plan.”
CleverTap achieves over 30% free-to-paid conversion within 12 months
“It's north of 30%, and it's actually, people get addicted to it once they see it, right, and they just want to do more.”
CleverTap generates at least $400,000 in monthly recurring revenue
“Your math is pretty good.”
Thomas: CleverTap Has Zero Churn Among $1k+ Monthly Customers
“We haven't had a customer more than, I mean, paying us anything north of like, I mean, a thousand dollars or more is zero.”
Thomas: CleverTap CAC Is Well Below $1,000 Without Ad Spend
“No, I mean right now it's well below a thousand because we're not spending like ad money.”
Thomas: CleverTap maintains 85%+ gross margins on COGS
“We are not of like an 85% margin on just COGS, right? These don't include sales commissions and so on.”
Thomas: Off-the-shelf data tools like Redshift become much more expensive
“We ended up resisting the urge to use something like Redshift or, you know, tools that people use, and those tend to get really more expensive.”
Thomas: CleverTap adds over $1M in ARR every quarter
“We had just launched pricing, so we are, you know, roughly adding a million or a little more every quarter. Since we, of annual, of ARR.”
Thomas: CleverTap will conservatively reach $10 million ARR by end of 2017
“I think we'll conservatively hit 10. That's my board number, so don't, you know, I want to go past that.”