CleverTap achieves over 30% free-to-paid conversion within 12 months
Sunil Thomas · 736: How Mobile Analytics Company Went $0 to $4 Million in 12 Months · Jul 30, 2017 · at 9:31
Sunil Thomas is the co-founder and CEO of CleverTap, breaking down the platform's freemium conversion rate.
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“It's north of 30%, and it's actually, people get addicted to it once they see it, right, and they just want to do more.”
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More from Sunil Thomas
Thomas: Off-the-shelf data tools like Redshift become much more expensive
“We ended up resisting the urge to use something like Redshift or, you know, tools that people use, and those tend to get really more expensive.”
Accel and Sequoia have co-invested in only 8 to 12 companies worldwide
“No, no, they, there are a very few I mean, there are like I don't know, eight or 10 or 12 companies in the world that they have both invested in Dropbox being one of them, Clevertabs being another one.”
Thomas: Monthly active app users average 15 to 20 events monthly
“Typically a monthly active user does, you know, 15 to 20 things 15 to 20 events a month in your app.”