Challenger Brand
topic on 2 shows · 3 statements across 3 episodes
Another Podcast 
How I Built This
3 statements about Challenger Brand, every show
Breezy Griffith: CPG challenger brands cannot break through under pure profitability mandates
“I do think that there's a balance between growth and profitability, and I think, you know, the pendulum used to be too far one way, right, which was grow at all costs, but then it swung the other way, and then what happens is you can't, it's too hard for a cha…”
Cessario: Challenger brands fail when copying big corporate sponsorship playbooks
“Like if we start trying to play The same game as the big guys, where it's like, oh, let's go sign a two million dollar athlete endorsement deal, or let's go wrap a NASCAR for a million dollars. Like, that stuff is not gonna move the needle for you, and you're …”
Brody: Consumers will earn brand revenue share and dividends via blockchain
“I think you will see consumption move in that direction, and you'll have a couple brands that you are super passionate about that are smaller, challenger-like brands, and you will be part of their revenue ecosystem, and you'll be able to deliver that through b…”