Breezy Griffith: CPG challenger brands cannot break through under pure profitability mandates
Breezy Griffith · SkinnyDipped: Breezy and Val Griffith. The Flourishing Snack Company That Almost Failed · Dec 29, 2025 · at 1:11:54
Breezy Griffith, co-founder and CEO of SkinnyDipped, discusses why early-stage CPG startups struggle if forced to prioritize profitability too early over growth.
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“I do think that there's a balance between growth and profitability, and I think, you know, the pendulum used to be too far one way, right, which was grow at all costs, but then it swung the other way, and then what happens is you can't, it's too hard for a challenger brand to break through, because it is expensive to go into CPG. You have to fund inventory. You have to You know, you're doing something different.”
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