challenger brand
also referred to as: challenger brands
2 statements across 2 episodes · 0 bullish · 1 bearish · 2 people on the record · first statement Jan 22, 2024 by Mike Cessario · across every show →
Everything said about challenger brand, oldest first
Jan 22, 2024
Cessario: Challenger brands fail when copying big corporate sponsorship playbooks
“Like if we start trying to play The same game as the big guys, where it's like, oh, let's go sign a two million dollar athlete endorsement deal, or let's go wrap a NASCAR for a million dollars. Like, that stuff is not gonna move the needle for you, and you're …”
Dec 29, 2025 negative
Breezy Griffith: CPG challenger brands cannot break through under pure profitability mandates
“I do think that there's a balance between growth and profitability, and I think, you know, the pendulum used to be too far one way, right, which was grow at all costs, but then it swung the other way, and then what happens is you can't, it's too hard for a cha…”