Ceterus
company on 1 show · 9 statements across 1 episodes · said 36 times in 3 episodes since 2016
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Top Founders 36
2017 5 mentions in 1 episode
2016 31 mentions in 2 episodes 16 per episode
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9 statements about Ceterus, every show
Ceterus targets a customer acquisition cost payback period of one year
“So if I, yeah, if my ACV is 13,000, if that's how much I'm going to bill a customer their first year, I kind of like to keep my acquisition costs at or below that.”
Ceterus estimates customer lifetime value between $45,000 and $50,000
“Lifetime's around 45 to 50,000.”
Ceterus grows MRR at just under 10% month over month
“It's close to 10. That's kind of always what I'm targeting. I think we're just slightly below that.”
Ceterus operates with net negative revenue churn and sub-1% logo churn
“So our churn is actually net negative, and it's on a, but on an actual unit basis, it's less than one percent, significantly less than one percent. So most customers have not left.”
Ceterus generates approximately $13,000 in average revenue per user
“Yeah, it's around 13,000 right now. Annual, annual basis.”
Raising capital in 2008 would have caused Ceterus to fail
“If I would have raised money and tried it in 2008 or 2009, it would have been an epic failure because what I would have thought the customer needed Would not have fit the mark.”
Ceterus closed its Series A in May 2016 after eight years
“We actually just closed a series A back in May. So we have taken capital, but we kind of went this strange, I'm like the oldest startup in the world.”
Ceterus reached seven figures bootstrapped before pivoting to SaaS in 2015
“So we initially from 2008 through 2014, we were an outsource service business purely bootstrapped did not raise any capital as myself and built it to a nice business. You know, doing seven figures over, over seven figures and doing okay to really scale and gro…”