Cabela's
company on 3 shows · 4 statements across 3 episodes · said 13 times in 5 episodes since 2016
Top Founders 6 
How I Built This 6 
the Pitch 1
Mentions by year, every show
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Top Founders 6How I Built This 6the Pitch 1
2026 2 mentions in 1 episode
2025 1 mention in 1 episode
2022 4 mentions in 1 episode
2019 1 mention in 1 episode
2016 5 mentions in 1 episode
every mention on every show, scene by scene, with the transcript →
4 statements about Cabela's, every show
Smith: Major Brands Like Macy's Spend $1M+ Per App Store
“A brand like Cabela's or Macy's is spending at least a million dollars per app store today.”
Cabela's Placed Leatherman's First Purchase Order: 500 Tools for $12,000
“And one day, in late May of 1983, eight years after I had first thought of the concept, I got a letter at my business address, which was really my home address. I opened it up, and inside was a purchase order. For 12,000 dollars. For 500 tools.”
Hickman paid $25k debt and replaced 60% of salary before quitting
“And I, my goal was to get to, I kind of had three requirements for what I needed to, in order to take the quote unquote leap. And it was to have paid off my debt, which at the time, Was about 25 K in debt to be making at least 60% of my full-time salary throug…”