Branded Content
topic on 2 shows · 4 statements across 4 episodes
WTF is with Nikhil Kamath 
Top Founders
4 statements about Branded Content, every show
Bhat: Creators must build equity; brand deals are just renting time
“You want to build a business under your distribution no matter what. Because wealth is made through owning equity and not through renting your time out. And unfortunately, the branded content part of our business, it's effectively high rent.”
Gagnon: Major Publishers Are Prioritizing Branded Content Revenue
“And I would say the big ones all have a focus on getting branded content money.”
Branded content allows young directors to bypass Hollywood's slow production assistant track
“Well, and it's a means to kind of break the traditional model where you would be a PA on a set until you're 30. And then you do that till you're 30, and then maybe get a chance to direct a TV spot, and then you maybe get a chance to direct, it just, this way i…”