Brand Identity
topic on 3 shows · 3 statements across 3 episodes
Lenny's Podcast 
How I Built This 
the a16z Podcast
3 statements about Brand Identity, every show
Boschwitz: Brand identity is the ultimate moat in an automated market
“No matter how smart, how fast these tools get, brand is gonna be the reason why people trust your business, come to you, and return. It's the way they feel on your site, They feel, you know, talking to a sales rep or reading a case study. It's defensible. It's…”
Requiring a 500-page brand book signals an overly complicated brand identity
“I am of the mind that you shouldn't need like a 500 page brand book in order to direct the, how the brand is used moving forward. And that if you do, the brand might be quite complicated, you know, or there might be even just parts of the logo that make it dif…”
Scaringe: Early Customer Monocultures Are Dangerous for Brand Identity
“It's a dangerous thing to have a sort of, if you think it almost like a monoculture of customers that then embody or become emblematic for what the brand stands for. It's much better to have a melting pot of consumers that are coming from all different angles …”