brand identity
1 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Oct 20, 2024 by Jessica Hische · across every show →
Everything said about brand identity, oldest first
Oct 20, 2024 negative
Requiring a 500-page brand book signals an overly complicated brand identity
“I am of the mind that you shouldn't need like a 500 page brand book in order to direct the, how the brand is used moving forward. And that if you do, the brand might be quite complicated, you know, or there might be even just parts of the logo that make it dif…”