brand identity
1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Dec 28, 2023 by RJ Scaringe · across every show →
Everything said about brand identity, oldest first
Dec 28, 2023
Scaringe: Early Customer Monocultures Are Dangerous for Brand Identity
“It's a dangerous thing to have a sort of, if you think it almost like a monoculture of customers that then embody or become emblematic for what the brand stands for. It's much better to have a melting pot of consumers that are coming from all different angles …”