Blue Ocean Strategy

topic on 8 shows · 3 statements across 3 episodes · said 32 times in 22 episodes since 2016

Top Founders 19 We Live to Build 3 20VC 3 the Neon Show 2 How I Built This 2 the Y Combinator Startup Podcast 1 the Official SaaStr Podcast 1 Invest Like the Best 1

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Top Founders 1920VC 3We Live to Build 3the Neon Show 2How I Built This 2the Y Combinator Startup Podcast 1the Official SaaStr Podcast 1Invest Like the Best 1

2025 1 mention in 1 episode
2024 2 mentions in 1 episode
2021 5 mentions in 4 episodes 1 per episode
2020 7 mentions in 4 episodes 2 per episode
2019 7 mentions in 5 episodes 1 per episode
2018 6 mentions in 4 episodes 2 per episode
2017 2 mentions in 2 episodes 1 per episode
2016 2 mentions in 1 episode

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3 statements about Blue Ocean Strategy, every show

Levie: B2B founders must master three essential strategy books
“Read Innovator's Dilemma. Read Crossing the Chasm. Read Blue Ocean Strategy. Those are the three books you have to read. If you do what's in those books, and you are going after the B to B market, I guarantee you will be 10 times better off than any other star…”
Aaron Levie Sep 16, 2025 ▶ 31:04 Aaron Levie: Why Startups Win In The AI Era · Y Combinator
Mauborgne: Strategy Should Focus on Creating New Markets, Not Just Competing
“If you look at what strategy historically has always been, it's been about how do you compete, how do you analyze an existing industry, benchmark the competition within it, and position yourself in that industry in order to succeed. So that was the one half, a…”
Renée Mauborgne Apr 4, 2024 ▶ 4:27 Less competition, more creation with Renée Mauborgne
SAASTR Insight
Levie: Disruption works by consolidating existing category spend into one suite
“The more you can be taking existing spend, existing categories, but just changing the variables a bit, so they favor your strategy. So what we do is we go to customers and we say, what if you had one solution that did all of these things, as opposed to buying …”
Aaron Levie Nov 12, 2021 ▶ 29:22 The Secrets Behind Creating Scalable Products with Box CEO, Aaron Levie and SaaStr CEO, Jason Lemkin

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