Blended CAC
topic on 3 shows · 4 statements across 4 episodes
the Official SaaStr Podcast 
the a16z Podcast 
20VC
4 statements about Blended CAC, every show
Janz: Paid-only CAC is more useful than blended CAC
“I generally think that the paid only way of looking at it is more useful because it tells you like what you really want to know usually, which is like if I had another dollar or another million of dollars, how many customers will I get?”
Schutz: Effective CAC Requires Blending Aggressive Paid Channels With Free Ones
“How do you supplement aggressive paid channel work with free and cheap channels, so your blended CAC Is really effective, right?”
David Sacks: Blended CAC Misleads Founders Into Over-Investing in Bad Outbound Channels
“And if you average the CAC across that sort of organic or inbound growth with other types of programs, it will give you an exaggerated sense of the efficiency of outbound channels, and you'll end up over-investing in those channels.”