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blended CAC

2 statements across 2 episodes · 0 bullish · 0 bearish · 2 people on the record · first statement Jun 15, 2020 by David Sacks · across every show →

Everything said about blended CAC, oldest first

Jun 15, 2020
Insight
David Sacks: Blended CAC Misleads Founders Into Over-Investing in Bad Outbound Channels
“And if you average the CAC across that sort of organic or inbound growth with other types of programs, it will give you an exaggerated sense of the efficiency of outbound channels, and you'll end up over-investing in those channels.”
David Sacks Jun 15, 2020 ▶ 14:09 20VC: Craft Ventures' David Sacks on How To Assess Founder Psychology, How To Accurately Evaluate CAC, Burn and Churn & What Makes The Very Best Startup Boards
Jan 19, 2022
Insight
Schutz: Effective CAC Requires Blending Aggressive Paid Channels With Free Ones
“How do you supplement aggressive paid channel work with free and cheap channels, so your blended CAC Is really effective, right?”
Rob Schutz Jan 19, 2022 ▶ 6:08 20Growth: The Biggest Lie in Startup Growth and Marketing, Why You Do Not Need To Diversify Customer Acquisition Channels in the Early Days & When and How To Build Your Growth Team with Rob Schutz, Co-Founder and Chief Growth Officer @ Ro
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