Billboards
topic on 4 shows · 4 statements across 4 episodes
BigDeal 
the Official SaaStr Podcast 
Top Founders 
TBPN
4 statements about Billboards, every show
Billboard advertising campaigns exhibit massive increasing returns to scale
“It's very possible that billboards Can have increasing returns to scale. So you might buy two billboards, not really see any noticeable, like lift and awareness and attention and traffic. But if you buy like 200 it's sort of undeniable. You can't miss it.”
Daymond John: Billboards Are Today's Most Powerful Marketing Medium
“You know what's the most powerful thing you could do now? Billboards. You can't swipe a billboard when you're on a highway.”
Blond: Billboards significantly increase outbound email reply rates
“The probability of people replying to an email after they had seen our billboards and knew what we did Was significantly higher than the probability of somebody who has no idea who we are or what we do replying to an email that they received.”