Josh Dorkin says BiggerPockets reached 3 million members and 45 books
“Today I think it's two and a half, three million members. We built the most popular real estate podcast on iTunes, still a top 10 business show on iTunes. And then we built out multiple other podcasts and other categories related. We bought we built up a book …”
Dorkin: Telling new forum users to search old threads damages community culture
“When you run to pretty much any community, you'll see, like, the experienced guys always, like, there'll be, like, a new question that comes out, and they'll be like, well, have you gone and read, you know, all the other forum questions? Have you searched? You…”
Dorkin: Successful communities require strict rule enforcement despite pushback
“Enforcing those rules is really hard and you get a lot of people who push back against them and, you know, in order to be successful, you have to stand up for what's right.”
Denver VCs advised Josh Dorkin to shut down BiggerPockets
“I went and talked to a couple of venture capitalists in Denver where I was living about it. And You know, ask them, hey, what do you think about this? You know, what can we do with this? Or, you know, is this something that is fundable? And they both told me t…”
Josh Dorkin bootstrapped BiggerPockets for eight years with no outside capital
“And I never took a penny from anyone. You know, I started with my four dollar a month hosting and that was the only money I ever applied into that business was the first four bucks and then the next four bucks and the next four bucks, but like beyond that, I b…”
Josh Dorkin rejected an early ad deal worth 60% of total revenue
“At one point I remember I had an ad contract that somebody wanted and it would have represented like fifth. It was early, you know, probably year two or three, but it would have represented like probably 40 to 60% of our total revenues. And I said, I can't do …”
Josh Dorkin refused personal sponsor endorsements hosting the BiggerPockets podcast
“I don't think in hundreds and hundreds of episodes that, that I hosted the BiggerPockets podcast, I don't think I ever did a single endorsement.”
Dorkin: BiggerPockets diversified revenue streams to protect against Google search penalties
“That's why we launched a podcast. That's why we built out a book business. That's why I did a conference in 2014, you know, by myself and the team now does one annually, but you know, and that's why we built memberships and things like that. Ultimately it was …”
Dorkin: Broadening BiggerPockets beyond real estate investors eroded differentiation
“If you go too broad, I made the mistake of at one point going too broad and year eight, I discovered it because I said, Hey, bigger pockets is going to be everything for everyone. Real estate. And suddenly like I stopped focusing specifically on investors and …”
BiggerPockets took two to three years to reach 10,000 members
“I don't think I had 10,000 members for maybe two years, three years.”
Dorkin: Never trust audience product validation until customers actually pay
“Audience testing is to be taken with a grain of salt, you know, until, until somebody gives you money, you know, you can't count on what they say, what people say and what they actually do aren't always going to be the same thing.”
Josh Dorkin founded BiggerPockets while teaching special education full-time
“When I started BiggerPockets, I was teaching special ed in Los Angeles as a full-time job.”
Josh Dorkin worked 100-hour weeks for eight years to build BiggerPockets
“To be honest, I was working a hundred hour weeks for eight years. There was a eight year period where I never did not work. On my company.”
Josh Dorkin says BiggerPockets would have succeeded without his 100-hour weeks
“I would have been fine if I had worked a little less hard, to be honest, but you do have to put the time in.”
Josh Dorkin exited BiggerPockets following panic attacks and a family trauma
“Well, yeah, I mean, look for me, I will tell you the reason I ultimately had my exit. We had this trauma happened to one of my kids and it just, I mean, it hit me like Mike, Mike Tyson shot might have felt to somebody. I mean, it was It was a wake-up call, you…”
Huber: BiggerPockets founders raise $50M monthly from their podcast audience
“The guys who started the podcast with BiggerPockets, they are now raising fifty million, about fifty million dollars a month. They're raising from the BiggerPockets audience. Money to buy real estate and then they're syndicating and they're buying tons and ton…”
Parr: BiggerPockets is the perfect model for monetizing a community
“I think if you want to build a community this is the company like and make money from it. This style and you want to do it like with a style where you get a lot of people. These guys are one hunt. This is the model. This is the perfect model on how to do it.”
Puri: Real estate is the most profitable niche for media businesses
“If you're gonna build a community or a media company in any niche, this is one that I would bet on, because You know, if you're not going to go for something new and sexy like crypto or whatever, you know, this is where a lot of money is to be made and there's…”
Podcast data gives streaming platforms deep lifestyle insights into users
“With their addition of podcasts, they now know much more about me. If I listen to the BiggerPockets podcast, they know I'm most likely a landlord and I love real estate.”
Latka: BiggerPockets had 10,000 members paying $9 monthly for membership
“Josh Dorkin on an episode one Oh nine who runs bigger pockets. He broke down how he's got 10,000 people paying nine dollars a month for his real estate membership site.”
Latka: BiggerPockets' Josh Dorkin has 10,000 subscribers paying $9 a month
“Josh Dorkin. He's got 10,000 people paying nine dollars a month, and that was back in episode, what episode was that?”