Dorkin: BiggerPockets diversified revenue streams to protect against Google search penalties
Josh Dorkin · From Zero to 2M+: How Josh Dorkin Built the Bigger Pockets Community · Mar 3, 2023 · at 31:49
BiggerPockets founder Josh Dorkin describes why he built books, podcasts, conferences, and memberships after search engines penalized text link advertisements.
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“That's why we launched a podcast. That's why we built out a book business. That's why I did a conference in 2014, you know, by myself and the team now does one annually, but you know, and that's why we built memberships and things like that. Ultimately it was to protect us against one stream of revenue, to protect us in case Google or Bing or whomever else smacks us down from search engines”
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