Bert Jacobs
person on 1 show · 9 statements across 2 episodes
On the record as a speaker too: Bert Jacobs across every show, appearances and statements → this page counts the times other people say the name.
9 statements about Bert Jacobs, every show
Bert Jacobs: Modern brands cannot be built without consumer co-authorship
“It's the 21st century, and anybody who thinks that they're a smart entrepreneur or a smart marketer, and they're gonna build their brand on their own, you're kidding yourself. You have to enable your consumers to co-author the story of your brand”
Founders Bert and John Jacobs retain 100% ownership of Life is Good
“We own a hundred percent of the business, and, you know, we have no intention of going public or selling the business.”
Life is Good's first employee Kerry Sherman still owns 5% of company
“Until Carrie, who still works with us to this day, by the way, she actually owns five percent of the business.”
Retail partnership with Galyan's pushed Life is Good past $1.2M revenue
“Galleons was probably responsible for hundreds of new accounts over the next year or two, and business really started booming, you know, it went from that 250,000 to 620 Then we broke a million at 1.2.”
Life is Good failed five trademark applications before hiring an attorney
“Well, we failed five times. We were going to the Boston Public Library at night because we couldn't afford an attorney, and we sent five applications and failed”
Founders Bert and John Jacobs had $78 left after printing first batch
“Not even, actually. 78 bucks, yeah, the day that we, after printing the 48 Life is Good t-shirts, we had 78 bucks left.”
John Jacobs: First 48 'Life Is Good' shirts sold out in an hour
“We got out on a, about a week after we came up with the idea, we got out to a street fair in Cambridge, Mass., and we were used to selling about 10 shirts in a whole day, and we'd have friends help out, and it was kind of fun, social, but there wasn't a swarm …”