John Jacobs: First 48 'Life Is Good' shirts sold out in an hour
John Jacobs · The Life Is Good Company: Bert and John Jacobs · Sep 2, 2019 · at 26:00
John Jacobs, co-founder of The Life Is Good Company, recounts the immediate public reaction to the brand's first batch of shirts at a Cambridge street fair in 1994.
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“We got out on a, about a week after we came up with the idea, we got out to a street fair in Cambridge, Mass., and we were used to selling about 10 shirts in a whole day, and we'd have friends help out, and it was kind of fun, social, but there wasn't a swarm of customers around our table, and that particular day was unlike any other. I mean, we opened 11 a.m., at the fair, and by noon, all 48 shirts that said life is good on them were gone”
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