John Jacobs: T-shirts are deliberate public statements of personal belief
John Jacobs · The Life Is Good Company: Bert and John Jacobs · Sep 2, 2019 · at 13:12
John Jacobs, co-founder of Life Is Good, discusses the founding philosophy behind building an apparel business centered on expressive graphic t-shirts.
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“We've always loved t-shirts, and it is a great vehicle for messages. Like, you look around, and people have made a choice what they're gonna share with people. That's a really big decision. It sounds very casual, but with the t-shirt, generally, you're kind of making a statement.”
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“We got out on a, about a week after we came up with the idea, we got out to a street fair in Cambridge, Mass., and we were used to selling about 10 shirts in a whole day, and we'd have friends help out, and it was kind of fun, social, but there wasn't a swarm …”