Life is Good's first employee Kerry Sherman still owns 5% of company
Bert Jacobs · The Life Is Good Company: Bert and John Jacobs · Sep 2, 2019 · at 43:18
Bert Jacobs discusses the early operational maturation of Life is Good and discloses the equity stake of their longtime colleague Carrie.
0:00 / 0:04exact quote · 4.8s
720p mp4 · rendered on demand · StarZero watermark
“Until Carrie, who still works with us to this day, by the way, she actually owns five percent of the business.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Bert Jacobs
Life is Good faced decimation when COVID wiped out wholesale orders
“Our business is structured in a way where half of our business was wholesale, and that means the high majority of those retailers closed their doors, canceled their orders, and our business was pretty close to being decimated, so we were having discussions can…”
Jacobs: 12-to-18-month wholesale retail supply chains are an archaic model
“The tail was wagging the dog where the wholesale business and this long supply chain window was kind of ruling our company, and we already knew that that was an archaic model. All of America retail operates on it by and large. We knew that consumers want thing…”
Jacobs: Perfect inventory matters more than lower per-unit printing costs
“So it essentially is more expensive to print per unit, but if we're doing it right, you end up with perfect inventory and inventory is the thing that kills businesses.”
Bert Jacobs: Modern brands cannot be built without consumer co-authorship
“It's the 21st century, and anybody who thinks that they're a smart entrepreneur or a smart marketer, and they're gonna build their brand on their own, you're kidding yourself. You have to enable your consumers to co-author the story of your brand”