Bernie
person on 4 shows · 8 statements across 3 episodes · said 2 times in 1 episodes since 2026
TBPN 2 
Acquired 
the Knowledge Project 
Top Founders
Mentions by year, every show
tap a year for its mentions
TBPN 2
every mention on every show, scene by scene, with the transcript →
8 statements about Bernie, every show
Bernie Ecclestone Bought the Brabham Formula 1 Team for £100,000 in 1972
“In 1972, Bernie buys the Brabham F-One team for a 100,000 British pounds, which would be about 2.3 million dollars today.”
The 1981 Concorde Agreement Ceded All Formula 1 TV Rights to Ecclestone
“So in this first Concord Agreement, the two sides, Bernie and the Constructors Association and the FIA and Racetracks by proxy, agree on
Four things.
One, the FIA will have full unilateral and unchallenged jurisdiction over the rules of the sport going forward…”
Bernie Ecclestone Stripped Formula 1 Race Tracks of Advertising and Hospitality Revenue
“In addition to these agreements that Bernie was having everyone sign, race organizers were required to surrender income from trackside advertising and corporate hospitality.
To Formula One owned entities.
So this now means that the race organizer, the track bu…”
Bernie Ecclestone's Formula 1 Companies Generated 50% Profit Margins in the 1990s
“By this point in time,
Bernie's various companies, and there are even many more than we have talked about on this episode, just for simplicity.
Collectively, they're earning about two hundred and fifty million British pounds a year in revenue, and they have 50…”
Bernie Ecclestone Pleaded Guilty to Fraud and Paid £653 Million in 2023
“In 2023, Bernie ultimately pleaded guilty to tax fraud as a result of all the machinations we're about to talk about, and had to pay a six hundred and fifty three million pound payment to the crown in back taxes and fines.”
Morgan Stanley Issued $1.4 Billion in Formula 1 Debt to Pay Ecclestone
“So he switches banks to Morgan Stanley and convinces them that instead of IPO-ing, they should issue debt on F-one and use the proceeds from the debt to pay himself and his new offshore entities a special 1.4 billion dollar dividend secured by
The future TV ri…”
Bernie Marcus Managed $1B in Merchandise at Two Guys by Age 28
“By 28, Bernie was overseeing almost a billion dollars in merchandise and nearly 70% of all appliances sold on the East Coast because that's what Two Guys was doing.”