Base44

“We make about four hundred million dollars a year in free cash flow, and we invest about 200 and something million into base 44.”

“Because if you look at peers, they're doing a vibe coding, the multipart is much higher than the one we would get for base to be a two billion, right? So basically on its own should probably be at eight billion.”

“Wix is way, way, way, way, way more profitable, right? The cost of a Wix, generating Wix website is pretty much zero in comparison, and hosting pretty much zero in comparison. So, way more profitable on Wix than on Base-Four, and the margins are much better.”

“And so I think that in, in, in two years or maybe less this is not gonna be an important question.”

“We've, ah, the M&A of Base-Forty-Four, right? Well, we bought a company with one person. I want to be clear, right? And then we put a lot of people from Wix into that, right?”

“So best for the floor is around 400 people. Weeks in total is about including about 3500.”

“I would imagine probably 800 to a thousand. And the majority of them would actually be engineers.”

“And what they'done better than most public companies is hell with a great acquisition. They got a hundred million of AI revenue on top of it.”

“We are going to do two Super Bowl spots this year. One is for Wix, and this is going to be the sixth one that we're doing for the amazing company that I'm part of it in the last 18 years. And in addition to that, we are going to have Super Bowl spots for base …”

“I think that we are the youngest company ever that going to have Super Bowl commercial.”

“It took me, I think, six or seven years and weeks to do what we did in base in, like, months and a half, in two months.”

“And then, and like the business was very profitable.”

“It was either I raise a lot of money and a lot of funding, or I go and join Wix that basically triples my chances at actually building something special.”

“I felt like in my eyes, this is going to be the largest category in, in software industry. Cause a lot of like existing categories that we're familiar with. And CRM and support systems and task management and project management and stuff like that are going to…”

“I'm not worried about those three.”

“I don't think current margins are bad, but I think they're going to get way better.”

“Every Feature that we put out. We know that's going to take either a few weeks or a few months for competitor to copy, and we see that a lot.”

“Nowadays we get, like, tens of thousands of prompts, like, a minute or whatever in tandem, and so we measure the sentiment”

“And I think this is a really interesting strategy that we're also thinking internally is, like, go as fast as you can with the frontier models. At some point, open source becomes really a viable option to maybe fine tune on, like, the billions, almost trillion…”

“Software building as a category is gonna grow insanely fast. I think our notion from the previous age of venture capital where a winner takes it all is wrong. And I think this category is going to be so big that everybody will take a niche at some point.”

“I don't think in any way, no business is hurting. If anything I think the war on talent is really tough in Silicon Valley.”

“For us, base 44 was built in the age of LLMs, and so I structured the repository in a way that's going to be very easy for LLMs to navigate through and to read the code. I think for us, it's already closer to 90%.”

“The market would say that the Wix acquisition has worked very well and, you know, it's probably going to be fifty million in ARR by the end of the year.”

“Bought for eighty million using the same underlying technology, cloud code, right?”

“As the nature of an integration, I think it's potentially slightly less strong than building everything full stack built in. And once we did that, and actually I engineered the endpoints and the SDKs and whatever to work well with LLMs. I think Base-Forty-Fort…”

“And then started like, I think first dollar or like the first 10 or a hundred bucks were towards March. And then in May, I already did a close to 200 K in profit.”

“I don't think I've written a single line of like HTML or JavaScript in the past three months, but still like the base for the full front end changes a lot because AI writes that.”

“Like base for the full goal with close to zero marketing budget. I spent like 2000 dollars on an influencer post that didn't really bring anything and then tried paid for like a couple of thousands of bucks. Didn't really work. And so everything was like organ…”

“If we get to 1.5 million dollars in ARR till the end of 2025 we're gonna buy a nice car. And we got there in, like, four weeks”

“And so what I did is I actually, I did this program inside Baseball saying, hey, if you share just about the process of building the app or the app itself, it doesn't even have to be about Baseball. If you share it in social, you will get extra credits to buil…”

“I think there was like two weeks between, no, a week between having, like being on a pace of like, 20 users a day to seeing 4000 users come into your product, like new users a day break the product.”

“It's like, okay, there's like the AD mil that got published. That's the initial payment. And then there's this air note piece, which is really interesting because I think they weak structure the deal in a really win-win situation. But then a lot of my compensa…”

“Actually a product person. Yeah, well, it's someone was, I have, I've been working with a lot and he's like a jack of all trades. So he can go into like LLM logs and look at like mistakes and fix the prompts. He can write a Python script to analyze things that…”

“It's like velocity solves for so many things. Like most of my thoughts are when, and still are, when running Base-Forty-Forty-Forty is like, how do we increase velocity? How do we increase velocity? It's going to solve, or every product problem we have, or mos…”

“MongoDB is really good when you're vibe coding, especially when you're building a vibe coding platform, because schemas change a lot and it's not necessarily like users, LLMs don't always understand what the user is trying to send. So they keep changing the da…”

“Claude for example, does a really nice job with first the initial prompt, like writing the app from scratch. Then everything that has to do with UI is just fantastic. Like design is great. But then for example, Gemini is really good when you get to a very comp…”

“I think one of the key to the aha moment in the vibe coding world, or at least in base 44 is like, Holy shit. Like it actually understood me and you see the app. And if you have like a stage in the middle, it makes a surprise, like slightly less surprising. An…”

“And for every user that we get, it turns out to be two or four later on because they're sharing it.”