Omer Shai, CMO of Wix, discusses Wix's acquisition of Base44 and their decision to buy a Super Bowl ad spot for it.
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“I think that we are the youngest company ever that going to have Super Bowl commercial.”
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More from Omer Shai
Opinion
Wix CMO Omer Shai says optimizing for overall conversion rate is stupid
“It's like going after conversion rate as a matrix. Think how stupid it is to go after conversion rates.”
Omer ShaiJan 31, 2026▶ 22:4520Growth: How Wix Built a $100M Marketing Machine | Why LTV is BS and Why Time Return On Investment is the Most Important Metric | How to 10x Your Growth: What is the Next Great Channel with Omer Shai, CMO @ Wix
Disclosure
Wix CMO Omer Shai has never used customer lifetime value metrics
“I never used lifetime value.”
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Insight
Wix CMO Omer Shai uses short payback cohorts instead of LTV
“And lifetime value, it's much slower than metrics that currently I have. So I have one day cohort, seven day cohort, 14 days cohort, and 28 days cohort. It is eventually giving me an indication about when my TROI is going to be one.”
Omer ShaiJan 31, 2026▶ 15:2220Growth: How Wix Built a $100M Marketing Machine | Why LTV is BS and Why Time Return On Investment is the Most Important Metric | How to 10x Your Growth: What is the Next Great Channel with Omer Shai, CMO @ Wix
AssertionSupported
Omer Shai says most relevant global web traffic remains on Google
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Disclosure
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“I think TikTok didn't work for me yet. I think that sports endorsement in some kind of way didn't work for me as I expected it to work.”
Omer ShaiJan 31, 2026▶ 32:3420Growth: How Wix Built a $100M Marketing Machine | Why LTV is BS and Why Time Return On Investment is the Most Important Metric | How to 10x Your Growth: What is the Next Great Channel with Omer Shai, CMO @ Wix
Opinion
Omer Shai says only companies like Apple can market without product focus
“Apple is one. It's a company, right? And we can talk about, let's say, 10 more, not in the level of Apple, that can tell a story like that. And all the others, other, and eventually... Need to play different game ball.”
Omer ShaiJan 31, 2026▶ 38:5120Growth: How Wix Built a $100M Marketing Machine | Why LTV is BS and Why Time Return On Investment is the Most Important Metric | How to 10x Your Growth: What is the Next Great Channel with Omer Shai, CMO @ Wix
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