Barbie

product on 15 shows · 8 statements across 3 episodes · said 93 times in 41 episodes since 2017

How I Built This 34 20VC 14 TBPN 13 Lenny's Podcast 5 My First Million 5 the a16z Podcast 5 All-In 4 Big Technology 3 Acquired 2 Another Podcast 2 We Live to Build 2 the Green Blueprint 2 BigDeal 1 the Startup Ideas Podcast 1 More or Less

Mentions by year, every show

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0020840152017201820192020202120222023202420252026episodesmentions
08152017201820192020202120222023202420252026episodes it came up in
0027.54152017201820192020202120222023202420252026episodesmentions per episode

How I Built This 3420VC 14TBPN 13the a16z Podcast 5Lenny's Podcast 5My First Million 5All-In 4Big Technology 36 more shows

2026 5 mentions in 4 episodes 1 per episode
2025 19 mentions in 11 episodes 2 per episode
2024 40 mentions in 12 episodes 3 per episode
2023 22 mentions in 9 episodes 2 per episode
2022 2 mentions in 1 episode
2021 2 mentions in 2 episodes 1 per episode
2018 1 mention in 1 episode
2017 2 mentions in 1 episode

every mention on every show, scene by scene, with the transcript →

8 statements about Barbie, every show

HOW I BUILT THIS Assertion Not publicly verifiable
Isaac Larian: Bratz brand is undergoing a resurgence and growing again
“It's a good thing they did that because Bratz is under resurgence and growing again. So on my LinkedIn, I thank them. I thank them for this.”
Isaac Larian Mar 25, 2024 ▶ 1:05:24 MGA Entertainment: Isaac Larian
Dave Morin: Nostalgia cycles peak after 20 years when buyers reach peak earnings
“The trends that start, you know, trends that happen 20 years after, they tend to happen 20 years after the products become popular because the people that were buying them, and in this case the nineties, are at their peak earning potential.”
Dave Morin Aug 4, 2023 ▶ 15:24 #8: Where's the Barbie business pop? Why brands beat marketplaces · More or Less Podcast
Dave Morin: Post-internet hunger for real-world connection drives massive live event economics
“People really desire this like tribal connection to other people and to have a shared experience in the real world again. And that to some extent, this is one of the inputs driving this business output that we're talking about.”
Dave Morin Aug 4, 2023 ▶ 16:51 #8: Where's the Barbie business pop? Why brands beat marketplaces · More or Less Podcast
Brit Morin: The Barbie movie targets millennial moms to drive toy sales
“I think it's trying to win back over millennial moms so that we buy Barbie products for our children.”
Brit Morin Aug 4, 2023 ▶ 19:01 #8: Where's the Barbie business pop? Why brands beat marketplaces · More or Less Podcast
MORE OR LESS Assertion Supported
Brit Morin: Barbie Movie Production Cost $130M and Marketing Cost $150M
“A hundred and thirty million spent on the movie, a 150 on marketing.”
Brit Morin Aug 4, 2023 ▶ 21:20 #8: Where's the Barbie business pop? Why brands beat marketplaces · More or Less Podcast
MORE OR LESS Prediction Not checkable as stated
Sam Lessin: Commerce curation will shift from platforms to trusted creators
“So it's like in the end of the day, whether it can't be Amazon because it's too diverse and heterogeneous, right? Like it's not going to be the Apple app store, even if they want to rep privacy or something, right? Like, it's going to be individual people in a…”
Sam Lessin Aug 4, 2023 ▶ 30:07 #8: Where's the Barbie business pop? Why brands beat marketplaces · More or Less Podcast
MORE OR LESS Prediction Not checkable as stated
Sam Lessin: Shein may make more on Barbie than Mattel does
“Yeah, I mean, maybe Shien's gonna make more money on Barbie than Barbie makes on Barbie.”
Sam Lessin Aug 4, 2023 ▶ 38:15 #8: Where's the Barbie business pop? Why brands beat marketplaces · More or Less Podcast
20VC Prediction Not checkable as stated
GoldieBlox aims to reach the scale of Barbie and Disney Princess
“Ultimately, what I really want to build is a global franchise of the size and scale and influence of Barbie, Disney Princess, Dora the Explorer.”
Debbie Sterling Dec 1, 2017 ▶ 27:04 20VC: Overcoming The Engineer Boys Club, Disrupting The "Pink Aisle" & Why VCs Are Missing A Trick Not Investing In The CPG Space with Debbie Sterling, Founder & CEO @ Goldieblox

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