Prediction certainty 4/5 debate potential 2/5

GoldieBlox aims to reach the scale of Barbie and Disney Princess

Debbie Sterling · 20VC: Overcoming The Engineer Boys Club, Disrupting The "Pink Aisle" & Why VCs Are Missing A Trick Not Investing In The CPG Space with Debbie Sterling, Founder & CEO @ Goldieblox · Dec 1, 2017 · at 27:04

Debbie Sterling is the founder and CEO of GoldieBlox, a toy and media company aiming to encourage young girls to enter STEM.

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“Ultimately, what I really want to build is a global franchise of the size and scale and influence of Barbie, Disney Princess, Dora the Explorer.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

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Opinion
Sterling calls Bratz "prostitute dolls" while noting their shift to STEM
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Debbie Sterling Dec 1, 2017 ▶ 14:14 20VC: Overcoming The Engineer Boys Club, Disrupting The "Pink Aisle" & Why VCs Are Missing A Trick Not Investing In The CPG Space with Debbie Sterling, Founder & CEO @ Goldieblox
What-if
Lack of early construction toy exposure reduces women in engineering
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Debbie Sterling Dec 1, 2017 ▶ 5:33 20VC: Overcoming The Engineer Boys Club, Disrupting The "Pink Aisle" & Why VCs Are Missing A Trick Not Investing In The CPG Space with Debbie Sterling, Founder & CEO @ Goldieblox
Opinion
VCs miss out by avoiding children's products and inventory risk
“So many VCs, they don't want to touch the children's space with a ten-foot pole. They don't want to take on any inventory risk, and I think it's a shame because I see so many really, really exciting young entrepreneurs and innovators who are tackling really, r…”
Debbie Sterling Dec 1, 2017 ▶ 18:34 20VC: Overcoming The Engineer Boys Club, Disrupting The "Pink Aisle" & Why VCs Are Missing A Trick Not Investing In The CPG Space with Debbie Sterling, Founder & CEO @ Goldieblox
Insight
Expecting digital-style annual growth doubling is unhealthy for hardware startups
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Sterling disagrees that husband-and-wife co-founder teams are a red flag
“I always hear that husband and wife teams should have a red flag, and I completely disagree.”
Debbie Sterling Dec 1, 2017 ▶ 23:44 20VC: Overcoming The Engineer Boys Club, Disrupting The "Pink Aisle" & Why VCs Are Missing A Trick Not Investing In The CPG Space with Debbie Sterling, Founder & CEO @ Goldieblox
Assertion Partly supported
Girls begin losing confidence in math and science by age six
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