B2B2C

topic on 2 shows · 2 statements across 2 episodes

2 statements about B2B2C, every show

Miller: B2B2C distance leads teams to satisfy buyers over end users

“The challenges that that created were that there was a lot of distance between us and the voice of the customer. Let's try the voice of the end user. And we ended up building a lot of things to satisfy the buyer and the customer, but not necessarily the end us…”

Chris Miller Aug 10, 2023 ▶ 23:05 Relentless curiosity, radical accountability, and HubSpot’s winning growth formula | Chris Miller

a16z Assertion Supported

Rampell: Rakuten popularized the term B2B2C around 2003 for its e-commerce model

“I think it was actually Rakuten that started using this term probably 15 years ago to explain what they were doing.”

Alex Rampell Jan 2, 2019 ▶ 7:24 a16z Podcast | B2B2C

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B2B2C

2 statements about B2B2C, every show

Turn any episode into a week of clips.