Miller: B2B2C distance leads teams to satisfy buyers over end users
Chris Miller · Relentless curiosity, radical accountability, and HubSpot’s winning growth formula | Chris Miller · Aug 10, 2023 · at 23:05
HubSpot VP of Product Chris Miller reflects on his early career managing white-label B2B2C products before moving to consumer software.
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“The challenges that that created were that there was a lot of distance between us and the voice of the customer. Let's try the voice of the end user. And we ended up building a lot of things to satisfy the buyer and the customer, but not necessarily the end user. And that's challenging because you don't necessarily know whether you're building something to get a contract signed or you're building something that's going to delight the person using at the end of the day or provide sort of like magical value.”
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