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B2B Marketers

topic on 2 shows · 2 statements across 2 episodes

the Official SaaStr Podcast Top Founders

2 statements about B2B Marketers, every show

SAASTR Insight
Baer: Over-focusing on bottom-of-funnel ABM is a trap for B2B marketers
“I really try to avoid the trap that many B to B marketers focus on, on being way too bottom of the funnel account based, and remember that we have to make sure we're covering the full funnel.”
Nicole Baer Nov 1, 2024 ▶ 25:24 The Top Marketing Strategies for AI-Driven Growth with the CMOs of Snowflake, LinkedIn, and Carta
TOP FOUNDERS Prediction Not checkable as stated
Building owned audiences will become existential for B2B marketers
“Fundamentally in a world where first party data is the most important currency for marketers, it's actually going to become existential for us to figure out how do we build that direct relationship.”
Anthony Kennada May 5, 2023 ▶ 3:03 How I Built a Media Company (within Gainsight) that Created a $1B Brand

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