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B2B marketers

1 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Nov 1, 2024 by Nicole Baer · across every show →

Everything said about B2B marketers, oldest first

Nov 1, 2024 negative
Insight
Baer: Over-focusing on bottom-of-funnel ABM is a trap for B2B marketers
“I really try to avoid the trap that many B to B marketers focus on, on being way too bottom of the funnel account based, and remember that we have to make sure we're covering the full funnel.”
Nicole Baer Nov 1, 2024 ▶ 25:24 The Top Marketing Strategies for AI-Driven Growth with the CMOs of Snowflake, LinkedIn, and Carta
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