B To B Technology
topic on 3 shows · 3 statements across 3 episodes
the Knowledge Project 
the a16z Podcast 
20VC
3 statements about B To B Technology, every show
Dunford: B2B buying decisions are driven primarily by the fear of failure
“In B to B, the granddaddy of emotions is fear. Fear of making a poor choice. Fear of looking bad in front of my boss. Fear of getting fired. Like, fear of making a mistake drives a lot of decisions in B to B. This is why incumbents, like whoever's the leader i…”
Today's B2B technology opportunity matches the 1990s e-commerce boom
“My perspective is that investing in B to B technology today has the same growth opportunities, if not more so than investing in e-commerce did, you know, kind of at the end of the last century is kind of my view.”
Wagner: Top B2B founders are frustrated domain experts, not outsiders
“In B to B technology which is where we focus deep understanding of what you're on the part of the founders. Of what they're attempting to disrupt is actually really important, but you need to have also, you know, that, that deep understanding, which is really …”