Wagner: Top B2B founders are frustrated domain experts, not outsiders
Peter Wagner · Peter Wagner: 27 Years of Investing Lessons of Picking Founders, Price Discipline & Reserve | E1123 · 20VC with Harry Stebbings · Mar 6, 2024 · at 18:55
Peter Wagner, Founding Partner at Wing Venture Capital, explains why domain expertise combined with personal frustration is the primary founder pattern he seeks in B2B tech.
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“In B to B technology which is where we focus deep understanding of what you're on the part of the founders. Of what they're attempting to disrupt is actually really important, but you need to have also, you know, that, that deep understanding, which is really informed by just some glaring deficiency in, in the current approaches, and so you almost need to find you know, founders that are like just pissed off about, you know, the way You know, they've been forced to do something, or their companies were pursuing something, and they almost just, like, can't look away. It's become, like, this personal animating factor. It, it's not all that often that, you know, you have a total outsider show up in a sector, and it's like, I'm gonna completely change this within B to B.”
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