AppNexus
company on 4 shows · 11 statements across 4 episodes · said 39 times in 14 episodes since 2013
the MAD Podcast 23 
Top Founders 13 
20VC 2 
the Neon Show 1
Mentions by year, every show
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the MAD Podcast 23Top Founders 1320VC 2the Neon Show 1
2025 1 mention in 1 episode
2020 1 mention in 1 episode
2019 2 mentions in 2 episodes 1 per episode
2018 3 mentions in 3 episodes 1 per episode
2017 4 mentions in 3 episodes 1 per episode
- 828: AdTech: MobFox Acquired for $14m by Matomy, Now $36m+ in Ad Spend Annually
- 824: Brilliant Ad Tech Hedge: $8m Managed Services Firm RockerBox Adds $1k/mo SaaS Product
- 20VC: How Both Founders & GPs Should Construct Their Pitch, Why VCs Are Eternal Optimists & What Makes The Best Post-Investment VC/Founder Relationship with Brian Ascher, Partner @ Venrock
- every mention in 2017, scene by scene →
2016 5 mentions in 1 episode
2014 22 mentions in 2 episodes 11 per episode
every mention on every show, scene by scene, with the transcript →
11 statements about AppNexus, every show
Bajaria: Major Ad Platforms in 2017 Could Not Target Specific Companies
“No advertising platform, whether it you take from Google to at that time, it was AppNexus to trade anybody, right, knew how to target accounts or companies.”
Brandzuka built the first self-service TV ad platform for $5 daily
“To this point, this space has been serviced by enterprise DSPs such as Rocket Fuel, AppNexus, and the Trade Desk. These guys build very high-end pieces pieces of software that allow professional media buyers at large media agencies to transact media in this wa…”
Klein calls AppNexus CEO Brian O'Kelly the true ad tech leader
“I'm a big fan of Brian O'Kelly from AppNexus maybe because I know him for many years already from the right media days. I think he's the true ad tech leader. He's smart, he's a businessman, he knows technology. I think he sees the trend”
AppNexus processes over 100 terabytes of data daily
“To a company today that's processing over a hundred terabytes of data daily and has got massive internet scale.”
AppNexus acquired WPP's tech assets and powers its digital media buying
“We acquired their technology assets, they made an investment in our company, and today our technology powers the digital buying of the largest ad agency on earth.”
AppNexus has raised around $250 million in venture capital
“We haven't quite raised three hundred million, but we've raised almost that much, around two hundred fifty million dollars, so a lot of venture capital”
AppNexus operated about 1,500 global bidding server instances
“These bidding instances, there's actually about 1500 of them spread in data centers around the world”
AppNexus previously relied on human auditors to detect adult content
“We had a team of human auditors who would literally just go look at websites and determine whether or not they were porn.”
AppNexus leveraged Google's trillion-word corpus for domain word-splitting algorithms
“The data here is the Google trillion word corpus, right, where they scrape the entire internet, look for the frequencies of all the different strings, including misspellings, right, and that basically gives you a probability of any given string being, like, a …”
AppNexus processes 30 billion daily impressions on a 16-node Hadoop cluster
“We have a 16 node Hadoop cluster currently, and I have on my proposed budget for 2015, a 200 node Hadoop cluster so that we can really get our hands on all that raw data of the thirty billion impressions we're transacting daily.”