AppNexus

8 statements across 1 episodes · 2 bullish · 0 bearish · 2 people on the record · first statement Nov 20, 2014 by Catherine Williams · said 23 times in 3 episodes since 2013 · across every show →

Mentions by year

brought up most by Michael Rubenstein (11), Catherine Williams (10), Tasso Argyros (1), David Crawford (1)

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Everything said about AppNexus, oldest first

Nov 20, 2014
Assertion Not checkable as stated
AppNexus processes 30 billion daily impressions on a 16-node Hadoop cluster
“We have a 16 node Hadoop cluster currently, and I have on my proposed budget for 2015, a 200 node Hadoop cluster so that we can really get our hands on all that raw data of the thirty billion impressions we're transacting daily.”
Catherine Williams Nov 20, 2014 ▶ 14:48 Michael Rubenstein and Catherine Williams, App Nexus // Data Driven #31 // Nov 2014
Nov 20, 2014 positive
Assertion Supported
AppNexus acquired WPP's tech assets and powers its digital media buying
“We acquired their technology assets, they made an investment in our company, and today our technology powers the digital buying of the largest ad agency on earth.”
Michael Rubenstein Nov 20, 2014 ▶ 2:38 Michael Rubenstein and Catherine Williams, App Nexus // Data Driven #31 // Nov 2014
Nov 20, 2014
Assertion Not checkable as stated
AppNexus operated about 1,500 global bidding server instances
“These bidding instances, there's actually about 1500 of them spread in data centers around the world”
Catherine Williams Nov 20, 2014 ▶ 8:23 Michael Rubenstein and Catherine Williams, App Nexus // Data Driven #31 // Nov 2014
Nov 20, 2014 positive
Assertion Not checkable as stated
AppNexus processes over 100 terabytes of data daily
“To a company today that's processing over a hundred terabytes of data daily and has got massive internet scale.”
Michael Rubenstein Nov 20, 2014 ▶ 0:27 Michael Rubenstein and Catherine Williams, App Nexus // Data Driven #31 // Nov 2014
Nov 20, 2014 neutral
Assertion Not checkable as stated
AppNexus has no first-party data
“We don't have any first party data at all.”
Catherine Williams Nov 20, 2014 ▶ 17:13 Michael Rubenstein and Catherine Williams, App Nexus // Data Driven #31 // Nov 2014
Nov 20, 2014
Disclosure
AppNexus previously relied on human auditors to detect adult content
“We had a team of human auditors who would literally just go look at websites and determine whether or not they were porn.”
Catherine Williams Nov 20, 2014 ▶ 11:02 Michael Rubenstein and Catherine Williams, App Nexus // Data Driven #31 // Nov 2014
Nov 20, 2014
Disclosure
AppNexus leveraged Google's trillion-word corpus for domain word-splitting algorithms
“The data here is the Google trillion word corpus, right, where they scrape the entire internet, look for the frequencies of all the different strings, including misspellings, right, and that basically gives you a probability of any given string being, like, a …”
Catherine Williams Nov 20, 2014 ▶ 13:52 Michael Rubenstein and Catherine Williams, App Nexus // Data Driven #31 // Nov 2014
Nov 20, 2014 neutral
Disclosure
AppNexus has raised around $250 million in venture capital
“We haven't quite raised three hundred million, but we've raised almost that much, around two hundred fifty million dollars, so a lot of venture capital”
Michael Rubenstein Nov 20, 2014 ▶ 3:43 Michael Rubenstein and Catherine Williams, App Nexus // Data Driven #31 // Nov 2014
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