Bajaria: Major Ad Platforms in 2017 Could Not Target Specific Companies
Viral Bajaria · 6sense Did What Google Couldn’t : Targeting Companies, Not People | Viral Bajaria · Oct 24, 2025 · at 29:37
Viral Bajaria is the co-founder and CTO of 6sense. He discusses the competitive landscape when 6sense entered account-based marketing.
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“No advertising platform, whether it you take from Google to at that time, it was AppNexus to trade anybody, right, knew how to target accounts or companies.”
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