Bajaria: In B2B, Mediocre Products With Great GTM Beat Superior Products
Viral Bajaria · 6sense Did What Google Couldn’t : Targeting Companies, Not People | Viral Bajaria · Oct 24, 2025 · at 32:49
Viral Bajaria explains why 6sense brought in an experienced executive CEO in 2017 to improve their go-to-market execution.
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“Especially when you are B to B enterprise or like selling into other companies, good products or okay products with great GTM can still win out. Great products with bad GTM can still lose out.”
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