Gil Klein

SVP, Programmatic Advertising, illumin · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

Gil Klein is an adtech executive serving as Senior Vice President of Programmatic Advertising at illumin. He previously served as Managing Director at MobFox and Executive Vice President of Media at Matomy Media Group.

7statements → 5claims → 3claims resolved → 67%fully supported → 3.71/5average certainty → 1.29/5average debate potential →

2 supported 1 partly supported 0 contradicted 2 not checkable as stated how the 5 claims stand · each chip opens the sources

5 assertions · 1 opinion · 1 disclosure · every statement was checked. The predictions and assertions are the 5 claims: statements the public record can support or contradict. 3 are resolved, and 2 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Gil argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported

Klein: MobFox generated nearly $18 million in gross volume in 2015

“So in two 15, in terms of revenues, we generate just almost eighteen million.”

Gil Klein Oct 30, 2017 ▶ 5:53 828: AdTech: MobFox Acquired for $14m by Matomy, Now $36m+ in Ad Spend Annually

Expressed certainty vs assessment result

none yet certainty 1

none yet certainty 2

50% certainty 3

100% certainty 4

none yet certainty 5

weighted support: a fully supported claim counts one, a partly supported claim counts half. Each filled bar is clickable and opens exactly those claims; "none yet" means nothing said at that certainty level has resolved yet

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Gil Klein on measured tape to publish a rate. This says nothing about how they speak.

What they said7 Episodes1

Everything Gil Klein said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Partly supported

Klein: Matomy paid around $12M cash plus earn-out for MobFox

“So if I remember correctly, it was around twelve million in cash, and of course there's an earn out based on performance models.”

Gil Klein Oct 30, 2017 ▶ 3:14 828: AdTech: MobFox Acquired for $14m by Matomy, Now $36m+ in Ad Spend Annually

Assertion Supported

Klein: MobFox generated nearly $18 million in gross volume in 2015

“So in two 15, in terms of revenues, we generate just almost eighteen million.”

Gil Klein Oct 30, 2017 ▶ 5:53 828: AdTech: MobFox Acquired for $14m by Matomy, Now $36m+ in Ad Spend Annually

Assertion Not checkable as stated

Klein: MobFox's gross take rate typically ranges between 17% and 20%

“So I don't remember exactly that year, but usually it, on gross numbers, it's around somewhere between 17 to 20%.”

Gil Klein Oct 30, 2017 ▶ 6:28 828: AdTech: MobFox Acquired for $14m by Matomy, Now $36m+ in Ad Spend Annually

Assertion Supported

Klein: MobFox processed over $36 million in ad spend in 2016

“Just to add to that context, Nathan, last year we grew already to over 36.”

Gil Klein Oct 30, 2017 ▶ 6:52 828: AdTech: MobFox Acquired for $14m by Matomy, Now $36m+ in Ad Spend Annually

Disclosure

Klein flies overnight to knock unannounced on unresponsive prospects' doors

“You can call a customer a few times in, let's say, San Francisco doesn't pick up the phone. I'm on the plane the same night, and I get there the following morning, I just knock on their door and say, listen, it's me, Gil. I understood you might be busy, and yo…”

Gil Klein Oct 30, 2017 ▶ 11:28 828: AdTech: MobFox Acquired for $14m by Matomy, Now $36m+ in Ad Spend Annually

Opinion

Klein calls AppNexus CEO Brian O'Kelly the true ad tech leader

“I'm a big fan of Brian O'Kelly from AppNexus maybe because I know him for many years already from the right media days. I think he's the true ad tech leader. He's smart, he's a businessman, he knows technology. I think he sees the trend”

Gil Klein Oct 30, 2017 ▶ 13:51 828: AdTech: MobFox Acquired for $14m by Matomy, Now $36m+ in Ad Spend Annually

Assertion Not checkable as stated

Klein: MobFox has 4,000 core publishers, mostly SDK-integrated

“To be honest, if you look at like ones that pass decent threshold, it's about 4000. Which a big majority of them are also SDK based, which gives us a lot of leverage.”

Gil Klein Oct 30, 2017 ▶ 8:25 828: AdTech: MobFox Acquired for $14m by Matomy, Now $36m+ in Ad Spend Annually

Appearances (1)

Episode	Date	Speaking time
828: AdTech: MobFox Acquired for $14m by Matomy, Now $36m+ in Ad Spend Annually	Oct 30, 2017	8m

Gil Klein

The record, in short

Their most notable supported claim

Expressed certainty vs assessment result

How they sound: not measured why? →

Appearances (1)

Turn any episode into a week of clips.